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MUSIC BUSINESS ARTICLES
On-line Strategy and Presence by Billy Tweedie The Internet offers musicians of all styles and abilities immediate and personal access to a truly global market. But as the dot-com industry matures and comes under increasingly more critical scrutiny, it becomes clear that in some businesses...particularly the music business...a web site on its own just isn't enough. In most cases, musicians want to play live. Even those who only record or do studio productions still need to reach their desired audience...where ever they may be. And to do that, your audience has to know you exist, what you're up to, what you've got to offer and how they can get it. That's why, although Billy's Entertainment World continues to develop its on-line strategy and presence, it also continues to apply the 11 years of expertise at hand in developing more traditional and “real-world” marketing and management services for a varied range of musicians and other creative clients. Billy's Entertainment World can provide its managed clients and artists with a full range of professional marketing, PR, media relations and advertising services designed to work in conjunction with the artists’ own creative ambitions and the expanding global potential of the Internet itself. Merging traditional media and marketing with the on-line abilty to track and target niche markets and individual interests, Billy's Entertainment World is the only dot-com music promotion company that can truly offer musicians a complete marketing and management service both on and off-line. All this and presently: NON PROFIT! Billy's site currently works for a variety of clients ranging from musicians to promoters, venues to producers, arts organisations to other agencies. If you have a project that could benefit from the site's resources and professional skills, send Billy Tweedie a synopsis by email. email at: billy@billytweedie.com written by Billy Tweedie ©2001